Giuseppe Mascarello e Figlio

GIUSEPPE MASCARELLO E FIGLIO

The history of the Giuseppe Mascarello e Figlio winery has ancient origins: first as conductors of the Cascina Manescotto in La Morra and then on its own from 1881, thanks to Giuseppe Mascarello who bought a land in the prestigious region Pian della Polvere in Monforte d'Alba district. In 1904, his son Maurizio bought a property in the Monprivato area, in Castiglione Falletto district, where he moved the company’s headquarters. In addition to Barolo, he began to produce Dolcetto and Barbera, also buying grapes by some selected winemakers in the area. After the death of Maurizio in 1923, his son Giusepe carried on the company with the help of his brother Natale and his sisters, but a few years later they were forced to divide their streets. Maurizio Mascarello gradually managed to increase the production of Barolo without interfering with quality, thanks to the use of efficient cultivation and winemaking techniques. Starting from 1967, Mauro Mascarello, son of Maurizio, led the winery with the same philosophy to obtain perfect grapes to obtain excellent wines, in the full respect of the territory and the environment.